Give Fans What They Crave With Volume.com’s Fan Subscriptions
What is Volume.com’s Fan Subscription
In 2024, building direct-to-fan relationships is harder than ever.
Breaking through the noise on social media is tough, and streaming platforms don’t generate enough revenue. For instance, to earn a dollar, an artist has to hit at least 250 streams on Spotify. Snoop Dogg famously stated that he received $45,000 for over a billion streams from Spotify.
Our answer: Volume.com’s Fan Subscriptions. You can engage fans like never before, strengthen direct artist-to-fan relationships, and easily drive added revenue.
Fan subscriptions allow artists to discover their superfans. With 50-80% of your revenue being from your most loyal fans, uncovering who they are will be critical to your success in the long run, especially in such an unpredictable industry. By directly monetizing your superfans, you can rely on a stable monthly income without relying on other less stable revenue sources.
To make it even easier for artists enrolled in our Fan Subscription program to generate content, we have a vast network of venue partners plugged in and ready to stream to Volume.com for free. But we can also work with you and your tour routing to see what works!
The great thing about Volume.com’s Fan Subscriptions is that you can decide what kind of perks and tiers you want for your subscription. (Here’s a deck that breaks down our Fan Subscriptions.) Besides a monthly broadcast, fan subscription perks can range from exclusive behind-the-scenes content to Q&A chats to listening parties.
If you build it, your fans will come.
Top Tips For Launching a Fan Subscription
Successfully launching your fan subscription doesn’t have to be complicated.
Here are some of the things we have seen that work:
Announce a free livestream. During this livestream, announce your new Fan Subscription. It doesn’t have to be long, either; 15 minutes is fine! Marketing is key to drawing as many fans as possible, so hit your email list, social media accounts, etc.
Be prepared at launch with the dates you’ll be streaming for your subscribers. This will help you plan your social calendar and market your subscriber-exclusive streams.
Pro Tip: If you send us a list of your tour dates, we can map your tour to our venue network and easily find shows to broadcast.
Target fans who signed up for your free livestream but didn’t convert. You can email them or add them to a targeted ad campaign on Facebook/Instagram. (We recommend sending them a targeted email and a reminder days before your livestream to sign up for your subscription.)
How to Keep Fans Subscribed
As long as you continue offering a subscription you can deliver on, your fans will stay subscribed. In fact, since its inception last year, 92% of fans have retained their subscription on Volume.com.
Here are some strategies that have worked for others:
Continue to offer perks. If you have a tour coming up, offer a merch discount for in-person events or exclusive merch that is available only to subscribers.
Market your subscription on social media. Share short video liners, tell fans you’ll be hanging out in a subscriber-only event, or even hold a short IG or TikTok Live and tell fans you’ll finish your set on Volume.com.
Engage your fans regularly. You can even make it a subscriber-exclusive event, have a watch party, and join them in the fan chat.
Maintain quality and consistency. Be consistent with how many times you livestream a month.
Offer flexible tiers. A few tiers offer fans various subscription options for different needs and budgets.
Listen to your fans. Feedback is essential and will make your fans feel valued if you consider their suggestions.
Ready to Kick Off Your Fan Subscription?
Sign up for a Volume.com account here to start building out your subscriptions (Here’s a handy guide from our Artist Support team that breaks down the how-to’s for you.) We can’t wait to see your community grow on Volume.com!
